Harnessing the Geo-Social Graph
GeoIQ Social is the only social media monitoring product that provides real-time visualization and analysis of streaming social media sources (like Twitter). Increasingly, marketing departments, government agencies and other organizations are leveraging social media to provide early insights. We provide unique insight into “Where” people are talking about a topic.
We do this both through partnerships with social media monitoring and sentiment analysis companies, as well as directly with organizations. Our unique spatio-temporal analysis capability provides real-time map updates and the interactive browser-based interface to analyze social media data over time and location. Through GeoIQ Social, you can now harness the powerful information released from social media. GeoIQ Social integrates easily with other third-party products through an open API framework for sentiment scoring and other unstructured data analysis.
GeoIQ Social has been used in a variety of business-critical decision-making scenarios. During the Japan earthquake search and rescue operations, GeoIQ Social was utilized to identify where people needed help and where to deploy scarce search and rescue workers. And, during a television advertisement campaign, GeoIQ Social was used to identify which geographic areas were most responsive to the advertisements, and maximizing the future campaign investment by targeting the locations where it had the greatest resonance.
We are excited to partner with governments, NGOs and commercial organizations to leverage the unique combined power of social media and GeoIQ technology to change the world.